The Applied Ethnography Unit (AEU) is a contract research arm within the Department
of Anthropology at the University of Utah. The AEU combines the expertise of faculty
and students to provide research briefs and policy reports on a broad range of topics
regarding human culture and behavior, including measuring cultural norms and values,
behavioral strategies, and the spread of information. By incorporating rigorous data
collection with advanced statistical approaches, we provide insights into the social,
cultural, and behavioral dimensions of human life.
Mission Statement
Our mission is to advance human-centered understanding through rigorous ethnographic
research, delivering culturally informed insights that empower organizations in the
public and private sectors. By applying anthropological methods and perspectives,
we illuminate the social, cultural, and behavioral dimensions of complex challenges
--enhancing policy, innovation, and strategic decision-making rooted in real-wrold
human experiences.
Grounded Research for a Complex World. Explore the AEU
